Instagram is making a serious play to level up its video capabilities and overall user experience. The platform is tackling two major user requests at once: testing a Picture-in-Picture (PiP) mode for Reels and launching official, native support for the iPad.
The PiP feature brings Instagram in line with its biggest video competitors. A limited test group can now experience Reels in a floating window, enabling them to multitask without interruption. This seemingly small change has a huge impact, transforming video consumption from a siloed activity into a seamless part of a user’s broader mobile workflow.
The strategic importance of this feature for creators cannot be overstated. By keeping content on screen longer, PiP mode is expected to be a direct driver of increased watch time and audience retention. For users who prefer the classic full-screen view, the feature can be easily toggled off.
Simultaneously, the new iPad app addresses years of user complaints. The optimized interface takes full advantage of the larger screen, with a refreshed layout and dedicated tabs that make navigation a breeze. Together, these updates demonstrate a clear commitment to improving the core Instagram experience.